TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

sell-through rate [1 record]

Record 1 2004-11-26

English

Subject field(s)
  • Sales (Marketing)
  • The Press (News and Journalism)
DEF

The percentage of newsstand copies that were actually sold and did not come back as returns.

CONT

The average sell-through rate for Canadian magazines is between 35-38%. Current CMPA [Center for Media and Public Affairs] distribution sell-through is around 50%.

French

Domaine(s)
  • Vente
  • Presse écrite
DEF

Pourcentage des exemplaires distribués qui sont réellement vendus et qui ne sont pas retournés au grossiste en tant qu'«invendus».

CONT

Le marché [ivoirien]. Il est trop petit pour le nombre de journaux existants. 16 quotidiens et 62 périodiques pour 400 000 exemplaires distribués chaque jour avec un taux de vente de 55 % soit un peu plus de la moitié.

Spanish

Campo(s) temático(s)
  • Ventas (Comercialización)
  • La prensa (Noticias y periodismo)
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